ABC Dominates Monday With ‘The Bachelorette’ Finale Spiking 40% to a Season High

ABC Dominates Monday With ‘The Bachelorette’ Finale Spiking 40% to a Season High

August 8, 2017

Quick Take for Monday, August 7, 2017
(Fast Affiliate Live + Same Day Ratings)

ABC Wins Monday With ‘The Bachelorette’ Finale Spiking 40% to a Season High

Monday (8/7/17) – ABC Total Viewer and Adults 18-49 Projections:
“The Bachelorette”: L3 = 9.1 million/2.8 rating and L7 = 9.6 million/3.0 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. – 7.5 million and 2.1/8 in AD18-49):
Winning all 6 half-hours of the night with “The Bachelorette” 3-hour season finale, ABC dominated Monday over runner-up NBC by 44% in Total Viewers (7.5 million vs. 5.2 million) and by 62% in Adults 18-49 (2.1/8 vs. 1.3/5), leading the evening for the 3rd week in a row.  “The Bachelorette” finished as Monday’s No. 1 TV program in Total Viewers and Adults 18-49, leading the night for the 4th week runningamong young adults.

  • ABC scored its highest-rated Monday with entertainment programming in nearly 5 monthsamong Adults 18-49 – since 3/13/17.


  • ABC’s “The Bachelorette” (7.5 million and 2.1/8 from 8:00-11:00 p.m.) outdelivered the No. 2 TV program on the night by season-best margins, topping NBC’s “American Ninja Warrior” (6.2 million and 1.5/6 from 8:00-10:00 p.m.) by 19% in Total Viewers and 40% in Adults 18-49. “The Bachelorette” finale peaked with 7.9 million viewers and a 2.2/8 in Adults 18-49 from 10:00-10:30 p.m. 
  • Spiking week to week in Total Viewers (+29%) and Adults 18-49 (+40%), “The Bachelorette” closed out with season highson both measures.


Projections Rationale: 
Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/7/17.

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Jeff Lindsey
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Pons Rongavilla
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Salima Merchant
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