ABC’s ‘CMA Awards’ Dominates Wednesday and Surges to a 3-Year High

ABC’s ‘CMA Awards’ Dominates Wednesday and Surges to a 3-Year High

November 9, 2017

Quick Take for Wednesday, November 8, 2017
(Fast Affiliate Live + Same Day Ratings)

ABC’s ‘CMA Awards’ Dominates Wednesday and Surges to a 3-Year High

‘CMA Awards’ Posts the Top-Rated Night of Entertainment TV this Season

Wednesday (11/8/17) – ABC Total Viewer and Adult 18-49 Projections:          
“CMA Awards”: L3 = 16.4 million/3.8 rating and L7 = 16.8 million/4.0 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. – 14.3 million and 3.2/12 in AD18-49): 
Featuring its broadcast of “The 51st Annual CMA Awards,” ABC finished a dominant No. 1 on Wednesday night, winning all 6 half-hours of prime in Total Viewers and Adults 18-49. During primetime, ABC more than doubled its closest competition, leading CBS by 7.8 million viewers (+120% – 14.3 million vs. 6.5 million) and Fox by 113% in Adults 18-49 (3.2/12 vs. 1.5/6). In fact, among Adults 18-49, ABC delivered the highest rating for any network on any night this season with entertainment programming.
                                            

  • ABC’s “CMA Awards” qualified as Wednesday’s definitive No. 1 TV program, outdistancing runners-up CBS’ “Survivor” by 86% with viewers (14.3 million vs. 7.7 million from 8:00-9:00 p.m.) and Fox’s “Empire” by 78% with young adults (3.2/12 vs. 1.8/7 from 8:00-9:00 p.m.).
  • “CMA Awards” grew by double digits year over year with Total Viewers (+14% -14.3 million vs. 12.5 million) and Adults 18-49 (+10% – 3.2/12 vs. 2.9/9), drawing its biggest audience in 3 years – since 2014.

 

  • ABC built to Wednesday season highs with its largest overall audience on the night in 3 years and its top Adult 18-49 rating with entertainment programming in 2 years – since 11/5/14 and 11/4/15, respectively. 
  • ABC’s “CMA Awards” outdelivered CBS’ April airing of the “ACM Awards” by 31% in Total Viewers and by 52% among Adults 18-49 (10.9 million and 2.1/8 on 4/2/17).

 

Projections Rationale: 
Lifts vs. L+SD are based on 2016-17 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/8/17.                 

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Contacts
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

 

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