September 12, 2017
‘Miss America’ Makes ABC the No. 1 Non-Sports Net in Its 2-Hour Time Slot, Generating 3-Month Highs Against the NFL on Sunday From 9-11 p.m.
‘The 2018 Miss America Competition’ Holds Strong Against Big NFL Competition
and the Impact of Hurricane Irma, Growing Year Over Year With Women 18-34
“The 2018 Miss America Competition” (9:00-11:00 p.m. – 5.6 million and 1.2/4 in AD18-49):
On a night where millions of viewers lost electricity due to Hurricane Irma and opposite big NFL-fueled competition from the season opener of NBC’s “Sunday Night Football” (New York Giants-Dallas Cowboys) and Fox’s NFL overrun-inflated lineup with the highly promoted series debut of “The Orville,” ABC’s Sunday 9:00-11:00 p.m. broadcast of “The 2018 Miss America Competition” built on its lead-in and surged by 1.3 million viewers (5.0 million to 6.3 million) and 18% in Adults 18-49 (1.1/3 to 1.3/5) from its first half-hour to its final half-hour. During its final half-hour from 10:30-11:00 p.m. as Miss North Dakota Cara Mund was crowned, “The Miss America Competition” pulled in 6.3 million viewers and a 1.3 rating, 5 share with young adults. ABC stood as the No. 1 non-sports network in the 2-hour time slotwith Total Viewers (5.6 million) and Adults 18-49 (1.2/4).
- In Total Viewers and Adults 18-49, “The 2018 Miss America Competition” attracted ABC’s best numbers in the 2-hour time period in 3 months – 6/11/17.
- Despite the extraordinary weather circumstances and competition, “The Miss America Competition” retained nearly all of its year-ago results with Total Viewers (89%) and Adults 18-49 (92%), while holding 100% in Adults 18-34 and growing 8% in Women 18-34.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 9/10/17.
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