ABC’s Primetime Spikes 40% in Adults 18-49 to Score a New Season High

ABC’s Primetime Spikes 40% in Adults 18-49 to Score a New Season High
November 14, 2017

Primetime Rating Report for the Week of November 6, 2017             

ABC’s Primetime Spikes 40% in Adults 18-49 to Score a New Season High

ABC’s ‘CMA Awards’ Is the Week’s Most Watched Entertainment Program
and Posts the Top Night of Entertainment TV This Season in Adults 18-49

ABC’s ‘CMA Awards’ Dominates Wednesday and Surges to a 3-Year High

ABC’s 300th Episode of ‘Grey’s’ Marks Series’ Most Watched Telecast in 9 Months

ABC Wins With Coverage of Notre Dame-Miami on ‘Saturday Night Football’

ABC’s ‘The Toy Box’ Surges 25% to a Season Best With Adults 18-49

‘America’s Funniest Home Videos’ Grows by Double Digits to Season Highs

‘Shark Tank’ Draws ABC’s Top Audience This Season to Sunday’s 10 p.m. Hour

Week No. 7
During the week November 6, 2017, ABC shot up 40% to a new season high in Adults 18-49 (1.4/5) and ran a strong 2nd to an NFL-fueled NBC, with its primetime games on Thursday and Sunday. In fact, ABC finished No. 1 for the week in Nielsen’s non-sports averages among Adults 18-49 by 18% over runner-up NBC (1.3/5 vs. 1.1/4).  ABC’s Wednesday broadcast of “The 51st Annual CMA Awards” emerged as the week’s most watched entertainment program overall and top-rated on broadcast with Adults 18-49. In fact with the ‘CMAs’ on Wednesday, ABC delivered the highest Adult 18-49 rating for any network on any night this season with entertainment programming.

  • ABC spiked week to week to season highs in Total Viewers (+38% – 6.2 million vs. 4.5 million) and Adults 18-49 (+40% – 1.4/5 vs. 1.0/4).  And excluding only the weeks of the NBA Finals in June, the Net scored best week since February with the Oscars – since w/o 2/20/17.

 

  • Monday

At 10:00 p.m., ABC’s Robin Roberts’ CMA special “Living Every Day: Luke Bryan” grew by double digits from last year’s comparable Monday special (4.5 million and 0.7/2 on 10/31/16) with Total Viewers (+16%) and Adults 18-49 (+14%). 
 

  • Tuesday

ABC’s Tuesday delivery climbed 13% week to week in Adults 18-49 (0.9/4 vs. 0.8/3), as all 5 of its series held even or posted week-to-week increases on the night:

  • At 8:00 p.m., ABC’s “The Middle” grew 8% in Adults 18-49 from the prior week (1.3/5 vs. 1.2/5) to a 4-week high (since 10/10/17) and ranked as Tuesday’s No. 1 comedy.

 

  • At 8:30 p.m., ABC’s “Fresh Off the Boat” gained 11% week to week in Adults 18-49 (1.0/4 vs. 0.9/4).
  • At 9:00 p.m., ABC’s “black-ish” added 10% in Adults 18-49 from the previous week (1.1/4 vs. 1.0/4) and dominated Fox’s “The Mick” in the half-hour by 57% (0.7/3).

 

  • At 9:30 p.m., ABC’s “The Mayor” was even week over week in Adults 18-49 (0.7/3) and beat Fox’s competing “Brooklyn Nine-Nine” by 33% in the slot (0.6/2).
  • In the 10 o’clock hour, ABC’s “Kevin (Probably) Saves the World” built week to week by 17% in Adults 18-49 (0.7/3 vs. 0.6/2) and paced within 2-tenths of NBC’s “This Is Us”-led “Law & Order True Crime: The Menendez Murders” in the hour.

 

  • Wednesday

Featuring its broadcast of “The 51st Annual CMA Awards,” ABC finished a dominant No. 1 on Wednesday night, winning all 6 half-hours of prime in Total Viewers and Adults 18-49. During primetime, ABC more than doubled its closest competition, leading CBS by 7.8 million viewers (+120% – 14.3 million vs. 6.5 million) and Fox by 113% in Adults 18-49 (3.2/12 vs. 1.5/6). In fact, among Adults 18-49, ABC delivered the highest rating for any network on any night this season with entertainment programming.
                                            

  • ABC’s “CMA Awards” qualified as Wednesday’s definitive No. 1 TV program, outdistancing runners-up CBS’ “Survivor” by 83% with viewers (14.3 million vs. 7.8 million from 8:00-9:00 p.m.) and Fox’s “Empire” by 78% with young adults (3.2/12 vs. 1.8/7 from 8:00-9:00 p.m.).
  • “CMA Awards” grew by double digits year over year with Total Viewers (+14% -14.3 million vs. 12.5 million) and Adults 18-49 (+10% – 3.2/12 vs. 2.9/9), drawing its biggest audience in 3 years – since 2014.

 

  • ABC built to Wednesday season highs with its largest overall audience on the night in 3 years and its top Adult 18-49 rating with entertainment programming in 2 years – since 11/5/14 and 11/4/15, respectively. 
  • ABC’s “CMA Awards” outdelivered CBS’ April airing of the “ACM Awards” by 31% in Total Viewers and by 52% among Adults 18-49 (10.9 million and 2.1/8 on 4/2/17).

 

  • Thursday

On the night when the NFL Thursday Night package shifted over to NBC, ABC’s 300th episode of “Grey’s Anatomy” grew over the prior week by 9% to a season high in Total Viewers (8.1 million vs. 7.4 million), marking the series’ most watched telecast in 9 months – since 2/9/17. In addition, “Grey’s” advanced 6% week to week in Adults 18-49 (1.9/8 vs. 1.8/7). The ABC drama stood as Thursday’s dominant No. 1 TV series in Women 18-34, holding a 25% advantage over runner-up CBS’ “The Big Bang Theory” (2.0/10 vs. 1.6/8).

  • Saturday

Featuring college football coverage (Notre Dame at Miami), ABC ranked No. 1 on Saturday night in Total Viewers (6.8 million) and Adults 18-49 (2.0/9), beating the other networks combined by 18% in the latter measure (1.7/7 for CBS, NBC and Fox). The Net dominated Fox with its college football coverage (3.0 million and 0.8/3 from 8:00-11:00 p.m.) by 3.8 million viewers and 150% with Adults 18-49. ABC delivered its 2nd-best performance on the night this season in Viewers and young adults.

  • Airing from 8:07-11:40 p.m., ABC’s “Saturday Night Football” was the evening’s No. 1 program in Total Viewers (6.7 million) and Adults 18-49 (2.1/9).

 

  • Growing over the prior week’s game (3.0 million and 0.9/4) by triple digits in Total Viewers (+123%) and Adults 18-49 (+133%), “Saturday Night Football” drew its largest audience in 3 weeks and matched a 9-week high with young adults  – since 10/21/17 and 9/9/17, respectively
  • “Saturday Night Football” improved over the year-ago game (6.4 million and 1.9/7 on 11/12/16) in Total Viewers (+5%) and Adults 18-49 (+11%).

 

Sunday

  • At 7:00 p.m., ABC’s “The Toy Box” grew 25% week to week in Adults 18-49 (0.5/2 vs. 0.4/2) to deliver a season high.
  • At 8:00 p.m., ABC’s “America’s Funniest Home Videos” beat out CBS’ “Wisdom of the Crowd” by 43% in the hour with Adults 18-49 (1.0/3 vs. 0.7/2). “AFV” built by double digits week to week in Total Viewers (+18% – 5.2 million vs. 4.4 million) and Adults 18-49 (+11% – 1.0/3 vs. 0.9/3), scoring season highs on both measures.

 

  • Building week to week with viewers (+5% – 4.2 million vs. 4.0 million) and holding even in young adults (0.9/3) from 9:00-10:00 p.m., ABC’s “Shark Tank” drew its biggest audience in 3 weeks– since 10/22/17. 
  • From 10:00-11:00 p.m., a second installment of ABC’s “Shark Tank” outdelivered CBS’ “Madam Secretary” by 33% in the hour with Adults 18-49 (0.8/3 vs. 0.6/2). The 10:00 p.m. “Shark Tank” grew week to week in Total Viewers (+9% – 3.6 million vs. 3.3 million) and Adults 18-49 (+14% – 0.8/3 vs. 0.7/3), drawing season-high viewership for ABC to the hour.

 

WEEK NO. 7:             ADULTS 18-49            TOTAL VIEWERS
            No.1   NBC 2.1           No.1 CBS        8,130,000
No.2   ABC 1.4           No.2 NBC       7,560,000
No.3   FOX 1.3            No.3 ABC       6,210,000
No.4   CBS 1.0            No.4 FOX        3,960,000
No.5   CW 0.4             No.5 CW         1,340,000

 

Source: The Nielsen Company, National Live+ Same Day Program Ratings for week of 11/6/17, unless stated otherwise.

ABC Media Relations
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

— ABC —