ABC’s ‘The Bachelorette’ Is Monday’s No. 1 Program in Viewers and Adults 18-49

ABC’s ‘The Bachelorette’ Is Monday’s No. 1 Program in Viewers and Adults 18-49

July 11, 2017

Quick Take for Monday, July 10, 2017
(Fast Affiliate Live + Same Day Ratings)

ABC’s ‘The Bachelorette’ Is Monday’s No. 1 Program in Viewers and Adults 18-49

Monday (7/10/17) – ABC Total Viewer and Adults 18-49 Projections:
“The Bachelorette”: L3 = 6.7 million/1.8 rating and L7 = 7.0 million/1.9 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. – 4.6 million and 1.1/5 in AD18-49):
With “The Bachelorette” into an encore “The Gong Show,” ABC ran neck-and-neck with NBC for No. 1 on Monday in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share – 1.1/5 vs. 1.2/5), with “The Bachelorette” standing as the night’s No. 1 program in both Total Viewers and Adults 18-49.   

“The Bachelorette” (8:00-10:00 p.m. – 5.6 million and 1.4/6 in AD18-49):
From 8:00-10:00 p.m., ABC’s “The Bachelorette” ranked No. 1 in Total Viewers (5.6 million) and Adults 18-49 (1.4/6-tie). In addition, “The Bachelorette” dominated its 2-hour slot with Adults 18-34 by 71% over runner-up NBC’s “American Ninja Warrior” (1.2/7 vs. 0.7/4). The ABC unscripted series also won its 2-hour time period and ranked as the night’s No. 1 TV show across all key Women demos (W18-34/W18-49/W25-54).

  • “The Bachelorette” grew over its last original on the night two weeks ago by 4% in Total Viewers and held even with Adults 18-49 (5.4 million and 1.4/6 on 6/26/17).


Projections Rationale: 
Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company Fast Affilaite Live + Same Day Ratings, 7/10/17.

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Jeff Lindsey
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Pons Rongavilla
(818) 460-5615

Salima Merchant
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