ABC’s ‘The Chew’ Opens 2018 With New Season Highs Across All Key Measures

ABC’s ‘The Chew’ Opens 2018 With New Season Highs Across All Key Measures

January 11, 2018
Ratings Report for ABC’s ‘The Chew’
Week of January 1, 2018

ABC’s ‘The Chew’ Opens 2018 With New Season Highs Across All Key Measures

‘The Chew’ Delivers Its Most Watched Week in Over 1 Year
And Hits Near 10-Month Highs in Key Women

‘The Chew’ Starts the New Year With Double-Digit Gains Over CBS’ ‘The Talk’

For the first week of 2018 (w/o 1/1/18), ABC’s “The Chew” kicked off the New Year with new season highs in Total Viewers (2.728 million), Women 18-49 (360,000/0.6 rating) and Women 25-54 (502,000/0.8 rating). In fact, “The Chew” started 2018 with its most watched week in more than 1 year and its best performance in both key Women demos in nearly 10 months – since the weeks of 11/21/16 and 3/31/17, respectively.

Posting double-digit advantages during the opening week of the new year, “The Chew” outdelivered CBS’ “The Talk” for the 30th straight week among Women 18-49 (+16% – 360,000 vs. 310,000) and for the 22nd week in a row among Women 25-54 (+13% – 502,000 vs. 445,000).

Week of January 1, 2018:

PROGRAM AVERAGES    W18-49(000)/Rtg       W25-54(000)/Rtg       
ABC’s “The Chew”               360,000/0.6                 502,000/0.8                
CBS’ “The Talk”                     310,000/0.5                 445,000/0.7                

Please note: On New Year’s Day (Monday, 1/1/18), ABC’s “The Chew” was pre-empted for the Citrus Bowl and CBS’ “The Talk” was re-titled due to the holiday and excluded from the show’s averages. Both shows are based on a four-day average (Tuesday-Friday).

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 1/1/18, or as dated.

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Salima Merchant
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