ABC's ‘The Goldbergs’ and ‘Modern Family’ Build to Multiweek Highs on Wednesday

ABC's ‘The Goldbergs’ and ‘Modern Family’ Build to Multiweek Highs on Wednesday

Quick Take for Wednesday, December 6, 2017
(Fast Affiliate Live + Same Day Ratings)

 ABC’s ‘The Goldbergs’ Builds 7% to Equal a 9-Week High in Adults 18-49

ABC’s ‘Modern Family’ Ranks No. 1 in Its Slot and Matches a 2-Month High  

ABC’s ‘American Housewife’ Surges 20% Week to Week in Adults 18-49

Wednesday (12/6/17) – ABC Total Viewer and Adults 18-49 Projections Plus MP+35 Rtg:  
“The Goldbergs”: L3 = 6.5 million/2.0 rtg, L7 = 6.9 million/2.2 rtg and MP+35 = 2.3 rtg
“Speechless”: L3 = 5.1 million/1.4 rtg, L7 = 5.4 million/1.5 rtg and MP+35 = 1.6 rtg
“Modern Family”: L3 = 8.0 million/2.6 rtg, L7 = 8.9 million/3.0 rtg and MP+35 = 3.8 rtg
“American Housewife”: L3 = 6.0 million/1.7 rtg, L7 = 6.5 million/1.9 rtg and MP+35 = 2.6 rtg
“Designated Survivor”: L3 = 7.1 million/1.3 rtg, L7 = 8.3 million/1.6 rtg and MP+35 = 1.9 rtg

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. – 4.6 million and 1.1/4 in AD18-49):

  • Leading off ABC’s Wednesday at 8:00 p.m., “The Goldbergs” grew 7% over the prior week in Adults 18-49 (1.5/6 vs. 1.4/6) to equal a 9-week high – since 10/4/17.
  • At 8:30 p.m., ABC’s “Speechless” held even with the previous week in Adults 18-49 (1.1/4).

 

  • At 9:00 p.m., ABC’s “Modern Family” moved up to rank No. 1 in its half-hour among Adults 18-49 (1.7/6). The ABC comedy improved 6% week to week in Adults 18-49 (1.7/6 vs. 1.6/6) to match a 2-month high – since 10/11/17.
  • In the 9:30 p.m. half-hour, ABC’s “American Housewife” surged 20% week to week in Adults 18-49 (1.2/5 vs. 1.0/4).

 

  • In the 10 o’clock hour, ABC’s “Designated Survivor” held even week to week with Live + Same Day Adults 18-49 (0.7/3).  

                           
“Designated Survivor” is the Only Show to More than Double Its Audience in Playback: 
Spiking by +111% in Live + 7 Day, ABC’s “Designated Survivor” is the only broadcast series this season to more than double its Total Viewer count from L+SD ratings to L+7 and jumps +138% in L+7 Adults 18-49 to stand as the season’s top gainer on the major nets with young adults.

Projections Rationale:
Lifts vs. L+SD are based on 2017-18 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/6/17.                 

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Contacts
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com