ABC’s ‘The Story of Diana’ Wins Viewers for the 2nd Night in a Row

ABC’s ‘The Story of Diana’ Wins Viewers for the 2nd Night in a Row

Quick Take for Thursday, August 10, 2017
(Fast Affiliate Live + Same Day Ratings)

ABC’s ‘The Story of Diana’ Wins Viewers for the 2nd Night in a Row

Thursday (8/10/17) – ABC Total Viewer and Adults 18-49 Projections:
“The Story of Diana”: L3 = 6.8 million/1.1 rating and L7 = 7.0 million/1.2 rating

Live + Same Day Results:

Please Note: ABC’s Thursday lineup was preempted for local pre-season NFL coverage in 9.7% of the U.S.

“The Story of Diana – Part 2” (9:00-11:00 p.m. – 6.0 million and 1.0/4 in AD18-49):
Building on its lead-in at 9:00 p.m. (+76%/+43%) and growing throughout its telecast, “The Story of Diana” made ABC the most watched network in its 2-hour time period for the 2nd night in a row(6.0 million) against stiff competition, including the premiere of NBC’s “SNL: Weekend Update” and CBS’ “Big Brother.”  From its first hour to second hour, part 2 of “The Story of Diana” gained 5% in viewers (5.8 million to 6.1 million) and 10% in Adults 18-49 (1.0/4 to 1.1/4) to rank as the No. 1 program in the 10:00 p.m. hour on both measures.

Projections Rationale: 
Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/10/17.

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Jeff Lindsey
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Pons Rongavilla
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Salima Merchant
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