ABC’s ‘The View’ Opens the First Week of 2018 With Season Highs in All Key Target Demos Drawing Its Most Watched Week in Nearly 1 Year

ABC’s ‘The View’ Opens the First Week of 2018 With Season Highs in All Key Target Demos Drawing Its Most Watched Week in Nearly 1 Year

January 9, 2018

Ratings Report for ABC’s “The View
For Week of January 1, 2018

‘The View’ Opens the First Week of 2018 With Season Highs in All Key Target Demos Drawing Its Most Watched Week in Nearly 1 Year

‘The View’ Outperforms CBS’ ‘The Talk’ Across the Board and on Tuesday, Turns in Its Top Telecast of Season in Women 25-54 and Women 18-49,
Marking Its Top Women 18-49 Telecast in 10 Months

Season to Date, ‘The View’ Posts Gains Compared to the Same Point Last Season in Total Viewers, Marking Its Most Watched Season in 3 Years

Season to Date, ‘The View’ Leads ‘The Talk’ Across the Board, Increasing Its Advantages From the Same Point Last Season,
and Is Posting Its Largest Season Leads Over the CBS Program in Total Viewers and Women 25-54 in 5 Years

ABC’s “The View” averaged 3.138 million Total Viewers, 539,000 Women 25-54 and 379,000 Women 18-49, during the week of January 1, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” opened the first week of 2018 with season highs across all key target demos. In fact, “The View” drew its most watched week in nearly 1 year – since w/o 1/23/17. 

“The View” beat CBS’ “The Talk” (2.809 million, 445,000 and 310,000, respectively) during the week in Total Viewers (+329,000), Women 25-54 (+94,000) and Women 18-49 (+69,000).

On Friday (1/5/18), “The View” scored its most watched telecast (3.374 million) in nearly 1 year – since 1/24/17. In addition, on Tuesday (1/2/18), “The View” turned in its top telecast of the season in Women 25-54 (610,000) and Women 18-49 (440,000)In fact, it was the ABC program’s top Women 18-49 telecast in 10 months – since 3/14/17.

“The View” improved on the year-ago week in Total Viewers (+3% – 3.138 million vs. 3.045 million).

Season to date, “The View” is posting gains compared to the same point last season in Total Viewers (+4,000 – 2.884 million vs. 2.880 million), marking its most watched season in 3 years – since the 2014-15 season. 

In addition, “The View” leads CBS’ “The Talk” across the board, increasing its advantages from the same point last season in Total Viewers (301,000 vs. 148,000), Women 25-54 (109,000 vs. 47,000) and Women 18-49 (68,000 vs. 64,000). In fact, “The View” is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years – since the 2012-13 season.

NOTE: Due to New Year’s Day on Monday (1/1/18), “The View” was pre-empted for the Rose Parade, while “The Talk” was coded as a special. Each telecast is excluded from the weekly averages. ABC’s and CBS’ weekly averages are based on four days (Tuesday-Friday).

Week of January 1, 2018:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                           3,138,000                          539,000/0.9                      379,000/0.6
CBS’ “THE TALK”                               2,809,000                          445,000/0.7                      310,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week (w/o 1/1/18), Previous Week (w/o 12/25/17) and Year-Ago Week (w/o 1/2/17).  Season-to-Date: Most Current: 2017-2018 Season (9/25/17 – 1/7/18) and 2016-2017 Season (9/19/16 – 1/8/17). Averages based on regular telecasts. 

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ABC Media Relations
Lauri Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

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