ABC’s ‘The View’ Outperforms CBS’ ‘The Talk’ Across the Board, Increasing Its Lead Week to Week in Both Target Women Demos

ABC’s ‘The View’ Outperforms CBS’ ‘The Talk’ Across the Board, Increasing Its Lead Week to Week in Both Target Women Demos

Feb. 6, 2018

Ratings Report for ABC’s ‘The View’
For Week of Jan. 29, 2018

ABC’s ‘The View’ Outperforms CBS’ ‘The Talk’ Across the Board,
Increasing Its Lead Week to Week in Both Target Women Demos

Week to Week, ‘The View’ Improves in Total Viewers,
Women 25-54 and Women 18-49

Season to Date, ‘The View’ Posts Gains in Total Viewers, 
Marking Its Most Watched Season in 3 Years,
and Is Posting Its Largest Season Leads Over ‘The Talk’ in Total Viewers and Women 25-54 in 5 Years

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ABC’s “The View” averaged 2.971 million Total Viewers, 490,000 Women 25-54 and 347,000 Women 18-49, during the week of Jan. 29, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” led CBS’ “The Talk” (2.661 million, 396,000 and 273,000, respectively) during the week in Total Viewers (+310,000), Women 25-54 (+94,000) and Women 18-49 (+74,000).

“The View” increased its leads over “The Talk” week to week in Women 25-54 (+40% – 94,000 vs. 67,000) and Women 18-49 (+23% – 74,000 vs. 60,000).

“The View” improved on the previous week (2.943 million, 470,000 and 340,000, respectively, for w/o 1/22/18) in Total Viewers (+1%), Women 25-54 (+4%) and Women 18-49 (+2%).

Season to date, “The View” is posting gains compared to the same point last season in Total Viewers (+14,000 – 2.948 million vs. 2.934 million), marking its most watched season in 3 years – since the 2014-15 season. 

In addition, “The View” leads CBS’ “The Talk” across the board, increasing its advantages from the same point last season in Total Viewers (329,000 vs. 189,000), Women 25-54 (109,000 vs. 58,000) and Women 18-49 (70,000 vs. 68,000). In fact, “The View” is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years – since the 2012-13 season.

Week of January 29, 2018:

PROGRAM AVERAGES     TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”             2,971,000                          490,000/0.8                      347,000/0.5
CBS’ “THE TALK”                 2,661,000                          396,000/0.6                      273,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week (w/o 1/29/18), Previous Week (w/o 1/22/18) and Year-Ago Week (w/o 1/30/17). Season to Date: Most Current: 2017-2018 Season (9/25/17 – 2/4/18) and 2016-2017 Season (9/19/16 – 2/5/17). Averages based on regular telecasts. 

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ABC Media Relations
Lauri Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

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