ABC’s ‘The View’ Outperforms ‘The Talk’ in All Key Target Demos

ABC’s ‘The View’ Outperforms ‘The Talk’ in All Key Target Demos

December 5, 2017 

Ratings Report for ABC’s “The View
For Week of November 27, 2017

‘The View’ Outperforms ‘The Talk’ in All Key Target Demos

Year to Year, Increases Its Advantages Over the CBS Program in Total Viewers and Women 25-54

‘The View’ Improves Over the Previous Week in Women 25-54 and Women 18-49 and Was Up on the Year-Ago Week in Total Viewers

Season to Date, ‘The View’ Leads ‘The Talk’ Across the Board, Increasing Its Advantages From the Same Point Last Season,
and Is Posting Its Largest Season Leads Over the CBS Program
in Total Viewers and Women 25-54 in 5 Years

ABC’s “The View” averaged 2.893 million Total Viewers, 496,000 Women 25-54 and 326,000 Women 18-49 during the week of November 27, 2017, based on Live + Same Day Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” (2.614 million, 403,000 and 271,000, respectively) during the week in Total Viewers (+279,000), Women 25-54 (+93,000) and Women 18-49 (+55,000).

“The View” increased its leads over CBS’ “The Talk” year to year in Total Viewers (+221% – 279,000 vs. 87,000) and Women 25-54 (+45% – 93,000 vs. 64,000).

“The View” improved over the previous week (488,000 and 318,000, respectively) in Women 25-54 (+2%) and Women 18-49 (+3%).

“The View” was up on the year-ago week in Total Viewers (+1% – 2.893 million vs. 2.859 million).

Season to date, “The View” leads CBS’ “The Talk” across the board, increasing its advantages from the same point last season in Total Viewers (344,000 vs. 174,000), Women 25-54 (114,000 vs. 52,000) and Women 18-49 (71,000 vs. 69,000). In fact, “The View” is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years – since the 2012-13 season.

Week of November 27, 2017:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                           2,893,000                          496,000/0.8                      326,000/0.5
CBS’ “THE TALK”                               2,614,000                          403,000/0.7                      271,000/0.4
                                                                                                                                                                  
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week (w/o 11/27/17), Previous Week (w/o 11/20/17) and Year-Ago Week (w/o 11/28/16). Season to Date: Most Current: 2017-2018 Season (9/25 – 12/3/17) and 2016-2017 Season (9/19 – 12/4/16). Averages based on regular telecasts. 

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ABC Media Relations
Lauri Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

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