All 5 of ABC Tuesday Series Climb Week to Week in Adults 18-49

All 5 of ABC Tuesday Series Climb Week to Week in Adults 18-49

November 8, 2017

Quick Take for Tuesday, November 7, 2017
(Fast Affiliate Live + Same Day Ratings)

All 5 of ABC Tuesday Series Climb Week to Week in Adults 18-49

ABC’s ‘black-ish’ and ‘The Mayor’ Dominate Fox’s Comedies from 9-10 p.m.

Tuesday (11/7/17) – ABC Total Viewer and Adults 18-49 Projections:
“The Middle”: L3 = 6.7 million/1.7 rating and L7 = 7.2 million/1.8 rating
“Fresh Off the Boat”: L3 = 4.5 million/1.3 rating and L7 = 4.9 million/1.4 rating
“black-ish”: L3 = 4.9 million/1.6 rating and L7 = 5.3 million/1.7 rating
“The Mayor”: L3 = 3.5 million/1.1 rating and L7 = 3.8 million/1.3 rating
“Kevin (Probably) Saves the World”: L3 = 4.8 million/1.3 rating and L7 = 5.5 million/1.5 rating

Live + Same Day Results:

ABC Tuesday Prime (8:00-11:00 p.m. – 3.6 million and 0.9/4 in AD18-49):
ABC’s Tuesday delivery climbed 13% week to week in Adults 18-49 (0.9/4 vs. 0.8/3), as all 5 of its series posted week-to-week increases on the night:

  • At 8:00 p.m., ABC’s “The Middle” grew 8% in Adults 18-49 from the prior week (1.3/5 vs. 1.2/5) and ranked as Tuesday’s No. 1 comedy.

 

  • At 8:30 p.m., ABC’s “Fresh Off the Boat” gained 11% week to week in Adults 18-49 (1.0/4 vs. 0.9/4).
  • At 9:00 p.m., ABC’s “black-ish” added 10% in Adults 18-49 from the previous week (1.1/4 vs. 1.0/4) and dominated Fox’s “The Mick” in the half-hour by 57% (0.7/3).

 

  • At 9:30 p.m., ABC’s “The Mayor” surged 14% week over week in Adults 18-49 (0.8/3 vs. 0.7/2) and beat Fox’s competing “Brooklyn Nine-Nine” by 33% in the slot (0.6/2).
  • In the 10 o’clock hour, ABC’s “Kevin (Probably) Saves the World” built week to week by 17% in Adults 18-49 (0.7/3 vs. 0.6/2) and paced within 2-tenths of NBC’s “This Is Us”-led “Law & Order True Crime: The Menendez Murders” in the hour.

 

Projections Rationale: 
Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/7/17.

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Contacts:
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

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