For the First Time ABC’s ‘Modern Family’ Catches Fox’s ‘Empire’ as Wednesday’s No. 1 TV Series

For the First Time ABC’s ‘Modern Family’ Catches Fox’s ‘Empire’ as Wednesday’s No. 1 TV Series

October 5, 2017

Quick Take for Wednesday, October 4, 2017
(Fast Affiliate Live + Same Day Ratings)

‘Modern Family’ Ties ‘Empire’ For the First Time as Wednesday’s No. 1 Series

‘American Housewife’ Moves Up to No. 1 in Its New Slot With Adults 18-49

‘Designated Survivor’ Posts the Season’s Biggest L+3 Lift With a 91% Spike

Wednesday (10/4/17) – ABC Total Viewer and Adult 18-49 Projections Plus MP+35 Rtg:  
“The Goldbergs”: L3 = 6.9 million/2.1 rtg, L7 = 7.3 million/2.3 rtg and MP+35 = 2.4 rtg
“Speechless”: L3 = 5.5 million/1.7 rtg, L7 = 5.9 million/1.8 rtg and MP+35 = 1.9 rtg
“Modern Family”: L3 = 8.9 million/2.9 rtg, L7 = 9.9 million/3.4 rtg and MP+35 = 4.3 rtg
“American Housewife”: L3 = 6.2 million/1.9 rtg, L7 = 6.6 million/2.1 rtg and MP+35 = 2.8 rtg
“Designated Survivor”: L3 = 8.8 million/1.9 rtg, L7 = 10.1 million/2.2 rtg and MP+35 = 2.6 rtg

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. – 5.2 million and 1.3/5 in AD18-49):
For the first time ever, ABC’s “Modern Family” tied Fox’s “Empire” as Wednesday’s No. 1 TV series in Adults 18-49 (1.9/7). And despite leading off the night against “Empire,” ABC’s “The Goldbergs” (1.6/7) tied or beat all 6 of the CBS and NBC shows on the night, matching “Survivor” (1.6/6), while beating “SEAL Team” (1.2/5), “Criminal Minds” (1.1/4), “The Blacklist” (1.0/4), “Law & Order: SVU” (1.3/5) and “Chicago P.D.” (1.2/5).  Each of ABC’s Wednesday series paced within 1-2 tenths of the prior week’s season premieres and the comedies performed at or above where they closed out last season in their May finales. ABC finished No. 2 on Wednesday night in Adults 18-49 (1.3/5-tied w/CBS), beating NBC by 18% (1.1/4). 

  • Largely closing the gapweek to week to come within 2-tenths of tying Fox’s “Empire” as the No. 1 series in the 8:00 p.m. half-hour (vs. 6-tenths the prior week), ABC’s “The Goldbergs” ran a strong second in its slot with Adults 18-49 (1.6/7- tied w/”Survivor”). 

 

  • At 8:30 p.m. against the second half-hours of “Empire” and “Survivor,” ABC’s “Speechless” outdelivered NBC’s “The Blacklist” by 30% in Adults 18-49 (1.3/5 vs. 1.0/4).
  • At 9:00 p.m., ABC’s “Modern Family” won its half-hour for the 2nd week in a row with Adults 18-49 (1.9/7), defeating Fox’s “Empire”-led “Star” by 27% (1.5/6), CBS’ “SEALTeam” by 46% (1.3/5) and NBC’s “L&O: SVU” by 46% (1.3/5).

 

  • At 9:30 p.m., ABC’s “American Housewife” moved up in rank week to week to tie Fox’s “Star” as the No. 1 series in its slot with Adults 18-49 (1.4/5), while beating the second half-hours of CBS’ “SEALTeam” (1.2/5) and NBC’s “L&O: SVU” (1.3/5).
  • In the 10 o’clock hour, ABC’s “Designated Survivor” (0.9/4) ran in line with the Live + Same Day Adult 18-49 deliveries of its drama competition in the slot and is projected to lead the hour once TV Playback is included. 

 

Live + 3 Day for Prior Week’s “DS” Season Premiere:
Designated Survivor” scored premiere Wednesday’s biggest L+3 lift in Total Viewers with a +4.2 million spike (from 5.5 million to 9.7 million) and stands as the No. 1 percentage gainer of any series so far this season among Adults 18-49 with a +91% jump over its L+SD rating (from a 1.1/5 to a 2.1/8).

Projections Rationale:
Lifts vs. L+SD are based on 2016-17 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/4/17.                 

*COPYRIGHT ©2017 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.

Contacts
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com
— ABC —