“The Toy Box” is the ultimate toy-competition series, providing talented designers with the chance of a lifetime: an opportunity to bring their toy concept to life with industry-giant Mattel and to the shelves of Toys ”R” Us the day after the series finale. Hosted by Eric Stonestreet (“Modern Family”), the toys – and their inventors – are put through a series of trials and tests before facing the ultimate judges – a panel of no-nonsense, toy-loving kids.
In each episode, inventors present their toy concepts to a group of mentors that include Dylan’s Candy Bar owner Dylan Lauren, toy guru Jim Silver and Pixar Creative Director of Consumer Products Jen Tan. If the toy maker gets past the mentors, they will move on to The Toy Box where a panel of young, no-holds-barred judges that include Sophia Grace Brownlee (“The Ellen Degeneres Show”), Aalyrah Caldwell (“Uncle Buck”), Toby Grey (“The Unexpected John Cena Prank”) and Noah Ritter (“The Ellen Degeneres Show”) decide which toy moves on to the finals and eventually crowned the winner. That winning toy will be sold exclusively at Toys ”R” Us after the series finale.
“The Toy Box” is from Mattel, Hudsun Media and Electus. Michael Rourke, Chris Grant, Drew Buckley, Richard Dickson, Catherine Balsam-Schwaber, Julia Pistor, Susan House and Hamilton South are executive producers. “The Toy Box” is broadcast in 720 Progressive (720P), ABC’s selected HDTV format with a 5.1 channel surround sound.
ABC Media Relations
Photography/video available at www.disneyabcpress.com. Photography request line 818.460.6611.
Twitter: @ABCNetwork and @ABC_Publicity