Sunday, March 4, 2018 – Based on Nielsen L+SD Fast National Ratings
ABC Beats the Other Networks Combined with Sunday’s ‘Oscars®’ Telecast
ABC’s 2018 Academy Awards® Draws 26.5 Million Viewers to Stand as the Season’s No. 1 Awards Show by Wide Margins Over the ‘Grammys®’ and ‘Globes’
The Academy Awards Takes Full Control of Sunday’s Social Conversations
Oscars photos are available here.
ABC Sunday Prime (7:00-11:00 p.m. – preliminary “Fast Affiliate” averages)
Featuring coverage of the 90th Annual Academy Awards, ABC shot to the top of Sunday’s primetime, beating its combined broadcast competition(CBS, NBC and Fox) by 169% in Total Viewers and by 263% in Adults 18-49.
“The Oscars” (8:00-11:54 p.m.)
ABC’s 2018 telecast of “The Oscars” drew an average audience of 26.5 million Total Viewers, based on Nielsen’s Live + Same Day “Fast National” ratings.
- Television’s biggest awards show, ABC’s “The Oscars” towered over other key award shows this season, outdrawing the 2018 “Grammy Awards” by 6.7 million viewers (19.8 million on 1/28/18) and the 2018 “Golden Globe® Awards” by 7.5 million viewers (19.0 million on 1/7/18).
- ABC’s 2018 “Oscars” telecast reached an estimated 53.3 million unique television viewers across the U.S. – unduplicated Viewers 2 + watching 6 minutes or more during the broadcast.
Social Activity (Nielsen Social)
The Academy Awards dominated Sunday night’s social conversation with 23.0 million interactions (Twitter: 48%, Facebook: 28%, Instagram: 24%). The most social moment on Twitter occurred at 10:39 p.m. ET with 70,868 interactions after Jordan Peele won the Best Original Screenplay award for “Get Out.”
Source: The Nielsen Company, Live + Same Day, Fast National Program Ratings for 3/4/18, unless stated otherwise. Nielsen Social: Twitter, Facebook and Instagram total interactions based on +/-3 hours of the telecast, for 3/4/18.
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