Nov. 5, 2018
Quick Take for Sunday, Nov. 4, 2018
(Fast Affiliate Live + Same Day Ratings)
ABC Hits a Sunday Season Best With ‘Mickey’s 90th Spectacular,’
Attracting a 5-Month High to Its 2-Hour Time Period in Adults 18-49
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ABC Sunday Prime Time (7:00-11:00 p.m. – 3.9 million and 0.8/3 in AD18-49):
Boosted by the Disney special “Mickey’s 90th Spectacular,” ABC grew by double digits week to week in Total Viewers (+15% – 3.9 million vs. 3.4 million) and Adults 18-49 (+33% – 0.8/3 vs. 0.6/2) to deliver a new Sunday season best with young adults.
- Airing from 8:00-10:00 p.m. against NBC’s “Sunday Night Football” (Packers-Patriots) and AMC’s “The Walking Dead,” ABC’s broadcast of “Mickey’s 90th Spectacular” drew an average audience of 4.6 million viewers and delivered a 1.0/4 in Adults 18-49. Despite the big competition, “Mickey’s 90th Spectacular” drew ABC’s biggest audience to the time period in 1 month and its highest non-sports Adult 18-49 number in nearly 5 months – since 10/7/18 and 6/10/18, respectively.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/4/18.
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