ABC News’ ‘GMA’ Is No. 1 Morning Show for Week of Oct. 1, Posting Its Largest Lead Over ‘Today’ in 3 Months

ABC News’ ‘GMA’ Is No. 1 Morning Show for Week of Oct. 1, Posting Its Largest Lead Over ‘Today’ in 3 Months

Ratings Report: ABC News Programming

For the Week of Oct. 1, 2018

 

‘GMA’ Is No. 1 Morning Show for Week of Oct. 1, Posting Its Largest Lead Over ‘Today’ in 3 Months

 

‘GMA’ Grows Week-to-Week Across the Board: Total Viewers (+4%), Adults 25-54 (+2%) and Adults 18-49 (+5%)

 

‘GMA’ Narrows Its Margins Versus Previous Week With ‘Today’ in Both Adults 25-54 (-16%) and Adults 18-49 (-21%) to Its Closest Performances in 8 Weeks 

 

Season to Date, ‘GMA’ Is the No. 1 Morning Show in Total Viewers for the 7th Consecutive Year


“Good Morning America” ranked No. 1 in Total Viewers 
(4.085 million) for the week of Oct. 1, 2018, based on Live + Same Day Data from Nielsen Media Research. “GMA” beat “Today” (3.858 million) by 227,000, more than doubling its lead from the previous week (+114%; vs. 106,000 for w/o 9/24/18) to its largest in over 3 months – since w/o 6/25/18.


“GMA” posted week-to-week gains (3.925 million, 1.188 million and 852,000, respectively, for w/o 9/24/18) in all key target demos: Total Viewers (+4%), Adults 25-54 (+2%) and Adults 18-49 (+5%).


“GMA” narrowed its margins from the previous week with “Today” in both Adults 25-54 (-16% – 154,000 vs. 183,000) and Adults 18-49 (-21% – 75,000 vs. 95,000) to its closest performances in 8 weeks – since w/o 8/6/18.


“GMA” cut its Adults 18-49 gap with “Today” year-to-year by 4% (75,000 vs. 78,000 for w/o 10/2/17).


Two weeks into the new season, “GMA” is the No. 1 morning newscast in Total Viewers, leading “Today” by 170,000 (4.013 million vs. 3.843 million) to take the top spot at this point of the season for the 7th year in a row. In addition, “GMA” is cutting its season margin with “Today” in Adults 18-49 nearly in half (-46% – 85,000 vs. 156,000) to its closest performance in 4 years – since the 2014-15 season.

 
During the week, “GMA” outpaced “CBS This Morning” in Total Viewers (+1.094 million), Adults 25-54 (+452,000) and Adults 18-49 (+324,000).


MORNING NEWS (Week of Oct. 1, 2018):

 

                                                   TOTAL VIEWERS     ADULTS 25-54     ADULTS 18-49       HOUSEHOLDS

GOOD MORNING AMERICA      4,085,000          1.0/10; 1,208,000      0.7/ 9;    894,000                3.0/13

TODAY                                                 3,858,000          1.1/12; 1,362,000     0.8/10;   969,000                2.8/12

CBS THIS MORNING                        2,991,000          0.6/ 6;     756,000      0.4/ 6;    570,000               2.2/10


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/1/18, 9/24/18 and 10/2/17. Most Current: 2018 -2019 Season (9/24 – 10/7/18) and 2017-2018 Season (9/25 – 10/8/17). Averages based on regular telecasts. 


Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday–Friday (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.


Press Release Link:  https://bit.ly/2QDZmHb
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ABC News Media Relations

Caragh Fisher

(212) 456-3437

caragh.e.fisher@abc.com


ABC Media Relations

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@abc.com