ABC Primetime Wins 2nd Straight Week in Adults 18-49 and Is Most Improved Year to Year

ABC Primetime Wins 2nd Straight Week in Adults 18-49 and Is Most Improved Year to Year
March 13, 2018

Primetime Rating Report for the Week of March 5, 2018                     
(Based on National Live + Same Day Program Ratings)

ABC Wins 2nd Straight Week in Adults 18-49 and Is Most Improved Year to Year

ABC Claims a Network-Leading 4 of the Top 10 TV Programs in Adults 18-49

Driven by strong numbers for the season finale of “The Bachelor” as it closed out at season bests and the premiere of ABC’s “American Idol” lifting Sunday to multiyear highs, the Network won the week in Adults 18-49(1.3/5 – w/o 3/5/18). Topping the first complete week in March by double-digit percentages, ABC beat NBC by 18% (1.1/5), CBS by 44% (0.9/4) and Fox by 63% (0.8/3). It was ABC’s 2nd straight weekly victory in the key young adult sales demo.

  • ABC’s primetime was the most improved year to yearamong the broadcasters, jumping from the same week last year by 20% in Total Viewers (5.3 million vs. 4.4 million) and by 18% in Adults 18-49 (1.3/5 vs. 1.1/4).

 

Rankings:  ABC delivered 8 of the week’s Top 20 TV programs in Adults 18-49, placing a network-leading 4 in the Top 10: “American Idol” – No. 4, “The Bachelor” and “The Bachelor: After the Final Rose” tied at No. 6, “Grey’s Anatomy” – No. 10, “The Goldbergs” – No. 13, “Modern Family” – No. 15, while “Deception” and “Speechless” tied at No. 19
 
WEEK NO. 24:           ADULTS 18-49            TOTAL VIEWERS
            No.1   ABC  1.3          No.1  CBS       7,210,000
No.2   NBC  1.1          No.2  ABC      5,340,000
No.3   CBS   0.9          No.3  NBC      5,130,000
No.4   FOX   0.8          No.4  FOX       3,090,000
No.5   CW    0.4          No.5  CW        1,150,000

 

Source: The Nielsen Company, National Live + Same Day Program Ratings for week of 3/5/18.

ABC Media Relations
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com
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