Quick Take for Monday, Aug. 6, 2018
(Fast Affiliate Live + Same Day Ratings)
ABC Wins Monday by 100% With ‘The Bachelorette’ Finale Scoring Season Highs
ABC Monday Prime Time (8:00-11:00 p.m. – 6.7 million and 1.8/8 in AD18-49):
Winning all 6 half-hours of the night with “The Bachelorette” 3-hour Season 14 finale, ABC dominated runner-up NBC on Monday by 2.0 million viewers (6.7 million vs. 4.7 million) and doubled it among Adults 18-49 (+100% – 1.8/8 vs. 0.9/4), taking the young adult broadcast lead for the 9th week in a row this summer. “The Bachelorette” closed out as Monday’s No. 1 TV program in Total Viewers and Adults 18-49, standing as the No. 1 series on the night on each telecast of the season with young adults (11 consecutive weeks).
ABC scored its top-rated Monday in almost 5 months with Adults 18-49 – since 3/12/18.
ABC’s “The Bachelorette” finale (6.7 million and 1.8/8 from 8-11pm) outpaced the No. 2 TV program on the night by season-best margins, beating out NBC’s “American Ninja Warrior” (5.0 million and 1.0/5 from 8-10pm) by 33% in Total Viewers and 80% in Adults 18-49.
Shooting up week to week in Total Viewers (+22%) and Adults 18-49 (+38%), “The Bachelorette” closed out with season highs on both measures.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/6/18.
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