ABC Wins Sunday in Adults 18-49 With ‘American Idol’ as the No. 1 Show

ABC Wins Sunday in Adults 18-49 With ‘American Idol’ as the No. 1 Show

Quick Take for Sunday, April 8, 2018
(Fast Affiliate Live + Same Day Ratings)
ABC Is the Broadcast Leader on Sunday With ‘American Idol’ as the No. 1 Show

‘Deception’ Beats Its 10 p.m. Drama Competition and Boosts Its Hour Year to Year

ABC Sunday Primetime (7-11pm – 5.8 million and 1.1/5 in AD18-49)
ABC took the broadcast lead on Sunday in Adults 18-49 (1.1/5), beating CBS by 11% (1.0/4), NBC by 57% (0.7/3) and Fox by 57% (0.7/3). ABC’s “American Idol” stood as Sunday’s No. 1 entertainment show in Adults 18-49 and “Deception” won the 10 o’clock hourover its NBC and CBS drama competition.
“American Idol” (8:00-10:00 p.m. – 7.2 million and 1.5/6 in AD18-49):
Shooting up from its lead-in by 88% at 8:00 p.m., ABC’s “American Idol” topped its 2-hour time slot in Adults 18-49 (1.5/6), beating all-original competition on CBS (“Instinct”/”NCIS: LA”), NBC (“Little Big Shots”/”Genius Junior”) and Fox (“The Simpsons”/”Brooklyn Nine-Nine”/”Family Guy”/”The Last Man on Earth”). The ABC unscripted series also ranked No. 1 in the time period with Adults 18-34 (1.0/5) and Adults 25-54 (2.0/6).

  • For its 5th consecutive telecast on the night, ABC’s “American Idol” more than doubled its 2-hour Sunday time slot year to year, rising over the year-ago night with “Once Upon a Time” and “Match Game” by 157% in Total Viewers (7.2 million vs. 2.8 million) and by 114% in Adults 18-49 (1.5/6 vs. 0.7/3). On average season to date, “American Idol” delivers ABC’s best numbers to the 2-hour time period in 4 years in Total Viewers and in 3 years among Adults 18-49 – since 2014 and 2015, respectively.


“Deception” (10:00-11:00 p.m. – 3.7 million and 0.7/3 in AD18-49):
In the 10 o’clock hour, ABC’s “Deception” ranked No. 1 in Adults 18-49 (0.7/3) over its drama competition, beating NBC’s “Timeless” by 17% (0.6/2) and CBS’ “Madam Secretary” by 17% (0.6/2). 

  • “Deception” boosted its time slot for ABC by wide margins from the same night last year with “American Crime,” improving the hour by 2.0 million viewers (3.7 million vs. 1.7 million) and 75% in Adults 18-49 (0.7/3 vs. 0.4/1).


Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/8/18.

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