ABC Wins with ‘American Idol’ as the No. 1 Show and a 5½-Year Sunday High

ABC Wins with ‘American Idol’ as the No. 1 Show and a 5½-Year Sunday High

March 12, 2018

Quick Take for Sunday, March 11, 2018
(Fast Affiliate Live + Same Day Ratings)
ABC Wins with ‘American Idol’ as the No. 1 Show and a 5½-Year Sunday High

‘Deception’ Is ABC’s Top Scripted Premiere in Its Slot Since September 2015

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Sunday Night (3/11/18) – ABC Total Viewer and Adult 18-49 Projections Plus MP+35 Rating:
“AFV”: L3 = 6.4 million/1.2 rating and L7 = 6.6 million/1.2 rating
“Idol”: L3 = 12.0 million/2.7 rating and L7 = 12.5 million/2.9 rating
“Deception”: L3 = 8.9 million/2.0 rating and L7 = 9.7 million/2.3 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. – 8.2 million and 1.7/7 in AD18-49): 
Propelled by the debuts of ABC’s “American Idol” and “Deception,” the Network dominated Sunday night by 70% over its nearest competition in Adults 18-49 (1.7/7 vs. 1.0/4 – Fox). ABC was also the most watched network overall on the evening (8.2 million) 

  • ABC’s “American Idol” opened as Sunday’s No. 1 show with Total Viewers (10.3 million) and Adults 18-49 (2.3/8). ABC‘s “Deception” debut ranked as the night’s No. 1 scripted broadcast with young adults (1.3/5) and was the No. 2 broadcast series of the night to “Idol.”


  • ABC generated its most watched Sunday (8.2 million) with series programming in 5-1/2 years since 9/30/12.

“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.0 million and 1.1/5 in AD18-49):
At 7:00 p.m., ABC’s “America’s Funniest Home Videos” built on its last original airing three weeks ago by 1.0 million viewers (6.0 million vs. 5.0 million) and Adults 18-49 (+22% – 1.1/5 vs. 0.9/4), delivering its 2nd most watched telecast this season.

“American Idol” (8:00-10:00 p.m. – 10.3 million and 2.3/8 in AD18-49):
In its 8:00-10:00 p.m. debut opposite stiff competition from Fox’s OJ Simpson interview and AMC’s “The Walking Dead,” ABC’s “American Idol” premiered with the Network’s biggest series audience (10.3 million) in the time period in 4 years and top Adult 18-49 rating (2.3/8) since November 2014 – since 3/9/14 and 11/16/14, respectively.

“Deception” (10:00-11:00 p.m. – 6.1 million and 1.3/5 in AD18-49):
In the 10 o’clock hour, ABC’s “Deception” debut ranked No. 1 in Adults 18-49, beating NBC’s “Timeless” premiere” by 63% in Adults 18-49 (1.3/5 vs. 0.8/3). “Deception” premiered sharply higher than ABC’s most recent debut in the hour (“Ten Days in the Valley” on 10/1/17), improving its slot by 79% in Total Viewers (6.1 million vs. 3.4 million) and by 160% in Adults 18-49 (1.3/5 vs. 0.5/2), standing as the Net’s top scripted premiere/debut in the time period since the series opener of “Quantico” in September 2015 (on 9/27/15).

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/11/18.

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Jeff Lindsey
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