ABC’s ‘American Idol’ Grows on Monday Night and Ranks as the Most Social Show

ABC’s ‘American Idol’ Grows on Monday Night and Ranks as the Most Social Show

April 10, 2018

Quick Take for Monday, April 9, 2018
(Fast Affiliate Live + Same Day Ratings)

ABC’s ‘Idol’ Grows on Monday and Ranks as the Most Social Show

ABC’s ‘The Crossing’ Holds Solid Retention of Its Debut and Improves Its Hour
 
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ABC Monday Prime (8:00-11:00 p.m. – 6.6 million and 1.3/5 in AD18-49):
With “American Idol” and “The Crossing,” ABC finished a competitive 2nd on Monday in Adults 18-49 (1.3/5) to “The Voice”-led NBC, holding a 38% advantage over CBS’ all-original lineup (0.8/3). ABC and NBC tied for No. 1 on Monday in Adults 18-34, while ABC took the broadcast lead with Teens 12-17.

“American Idol” (8:00-10:00 p.m. – 7.6 million and 1.5/6 in AD18-49):
Taking 2nd place from 8:00-10:00 p.m. opposite NBC’s “The Voice,” ABC’s “American Idol” grew week to week by 6% in Total Viewers (7.6 million vs. 7.2 million) and by 7% in Adults 18-49 (1.5/6 vs. 1.4/5). ABC’s “Idol” narrowed the gap with NBC’s “The Voice” to 4-tenths in Adults 18-49, tied the NBC unscripted show in Women 18-34 and beat it in Teens 12-17 to rank as the night’s No. 1 broadcast show on the latter measure.

  • For the 5th consecutive week, ABC’s “American Idol” stood as the No. 1 primetime broadcast on social on Sunday and Monday nights, according to Nielsen Social Content Ratings. 

 

“The Crossing” (10:00-11:00 p.m. – 4.5 million and 0.8/3 in AD18-49):
At 10:00 p.m., ABC’s “The Crossing” delivered solid retention of its week-earlier series debut and continued to improve its time period, rising over the year-ago night with “Quantico” by 73% in Total Viewers (4.5 million vs. 2.6 million) and by 33% in Adults 18-49 (0.8/3 vs. 0.6/2). 

  • “The Crossing” was last Monday’s biggest gainer in Live + 3 Day numbers with last week’s debut telecast emerging as Monday’s No. 1 scripted showin Total Viewers (7.58 million) and Adults 18-49 (1.4 rating). In addition, the new ABC drama moved out of a tie with NBC’s “The Voice” led-“Good Girls” at 10:00 p.m. in L+SD to lead by 17% among Adults 18-49 in L+3 (1.4/5 vs. 1.2/5), while increasing its advantage over the NBC freshman drama in Total Viewers to 2.34 million (7.58 million vs. 5.24 million) compared to a 1.36 million lead in L+SD.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/9/18.  

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