ABC’s ‘Scandal’ Builds in Its New 10 p.m. Slot and Boosts the Hour Year to Year

ABC’s ‘Scandal’ Builds in Its New 10 p.m. Slot and Boosts the Hour Year to Year

Quick Take for Thursday, April 5, 2018
(Fast Affiliate Live + Same Day Ratings)

ABC’s ‘Scandal’ Builds in Its New 10 p.m. Slot and Boosts the Hour Year to Year

ABC Thursday Prime (8:00-11:00 p.m. – 5.2 million and 1.2/5 in AD18-49):
ABC’s TGIT lineup ran neck-and-neck with a “Big Bang”-led CBS for No. 1 on Thursday in Adults 18-49 (1.2/5 vs. 1.3/6) and beat out NBC by 50% (0.8/3) and Fox by 71% (0.7/3). With strong delayed viewing for its Thursday dramas, ABC is projected to move ahead and win Thursday night, once Live + 7 Day Adult 18-49 ratings become available

  • At 8:00 p.m., ABC’s “Grey’s Anatomy” took second in its hour with Adults 18-49 (1.6/7) against CBS’ top-rated comedies (“The Big Bang Theory”/”Young Sheldon”) and took 1st place in the hour by 20% in Adults 18-34, finishing as Thursday’s No. 1 TV show with the younger segment of the key sales demo. “Grey’s” held even with its week-earlier Fast Affiliate young adult delivery.

 

  • Continuing to deliver solid retention out of “Grey’s” at 9:00 p.m., ABC’s “Station 19” nearly tied CBS’ comedies for No. 1 in its hour in Adults 18-49 (1.0/4 vs. 1.1/5 – “Mom”/”Life in Pieces”), while holding a wide advantage over NBC’s comedies (+42% – 0.7/3 for “Will & Grace” finale/”Champions”). The new ABC drama ranked No. 1 in the hour with Adults 18-34 (tie) and key Women (W18-34/W18-49).
  • On its second week at 10:00 p.m., ABC’s “Scandal” grew over the prior week by 5% in Total Viewers (3.9 million vs. 3.7 million) and by 13% in Adults 18-49 (0.9/4 vs. 0.8/4). “Scandal” delivered double-digit improvement to the hour for ABC from the same night last year (3.4 million and 0.7/3 for “The Catch” on 4/6/17) in Total Viewers (+15%) and Adults 18-49 (+29%).

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 4/5/18.

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