ABC’s ‘The View’ Beats ‘The Talk’ Across the Board During the November 2017 Sweep

ABC’s ‘The View’ Beats ‘The Talk’ Across the Board During the November 2017 Sweep

Ratings Report for ABC’s ‘The View’
For the November 2017 Sweep

During the November 2017 Sweep, ‘The View’ Beats ‘The Talk’ Across the Board

‘The View’ Posts Its Largest Sweeps Margins Over the CBS Program in Over 3 Years in Total Viewers and in More Than 4 Years in Women 25-54,
Leading ‘The Talk’ By Its Largest November Sweep Advantages in Total Viewers and Women 25-54 in 5 Years

‘The View’ Sees Double-Digit Increases Versus the Previous Sweep
 in All Key Target Demos

ABC’s “The View” delivered 2.985 million Total Viewers, 510,000 Women 25-54 and 337,000 Women 18-49 during the 2017 November Sweep, based on Most Current Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” (2.642 million, 405,000 and 278,000, respectively) during the month across the board: Total Viewers (+343,000), Women 25-54 (+105,000) and Women 18-49 (+59,000). 
“The View” posted its largest sweeps margins over the CBS program in over 3 years in Total Viewers and in more than 4 years in Women 25-54 – since May 2014 and February 2013, respectively. In addition, “The View” led “The Talk” by its largest November sweep advantages in Total Viewers and Women 25-54 in 5 years – since November 2012.

“The View” saw double-digit increases versus the previous sweep (2.526 million, 419,000 and 306,000, respectively, for July 2017) in all key target demos: Total Viewers (+18%), Women 25-54 (+22%) and Women 18-49 (+10%).   

November 2017 Sweep:

PROGRAM AVERAGES   TOTAL VIEWERS   WOMEN 25-54(000)/Rtg   WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                           2,985,000               510,000/0.8                            337,000/0.5
CBS’ “THE TALK”                              2,642,000               405,000/0.7                            278,000/0.4
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49. Sweeps based on Live+7/Most Current:  November 2017 Sweep (10/26 – 11/22/17), November 2016 Sweep (10/27 – 11/23/16) and July 2017 Sweep (6/29 – 7/26/17).   Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts. 

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Lauri Hogan
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