ABC’s ‘The View’ More Than Doubles Its Total Viewer Lead Over ‘The Talk’ and Improves in Total Viewers, Year-to-Year

ABC’s ‘The View’ More Than Doubles Its Total Viewer Lead Over ‘The Talk’ and Improves in Total Viewers, Year-to-Year

Ratings Report for ABC’s ”The View”
For Week of Oct. 1, 2018 

 

ABC’s ‘The View’ Leads ‘The Talk’ in All Key Target Demos

and More Than Doubles Its Total Viewer Lead Over the CBS Program

on the Same Week Last Year

 

Week-to-Week in Women 25-54, ‘The View’ Sees Gains

and Increases Its Lead Over ‘The Talk’

 

Year-to-Year, ‘The View’ Improves in Total Viewers

 

ABC’s “The View” averaged 2.794 million Total Viewers, 443,000 Women 25-54 and 303,000 Women 18-49, during the week of Oct. 1, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” (2.301 million, 355,000 and 278,000, respectively) during the week in Total Viewers (+493,000), Women 25-54 (+88,000) and Women 18-49 (+25,000). For the 2nd week in a row,  “The View” more than doubled its Total Viewer lead over the CBS program compared to the same week last year (+137%; vs. 208,000 for w/o 10/2/17).

 

“The View” widened its Women 25-54 lead over “The Talk” from the previous week (+52% – 88,000 vs. 58,000).  

 

“The View” was up over the previous week in Women 25-54 (+3% – 443,000 vs. 430,000 for w/o 9/24/18). 

 

For the 4th straight week, “The View” improved on the same week last year in Total Viewers (+4% – 2.794 million vs. 2.698 million for w/o 10/2/17).

 

Week of Oct. 1, 2018:

 

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC’s “THE VIEW”                          2,794,000                         443,000/0.7                     303,000/0.5

CBS’ “THE TALK”                             2,301,000                          355,000/0.6                    278,000/0.4

                                                                                                                                                                  

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/01/18, 9/24/18 and 10/2/17.

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ABC Media Relations
Lauri Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com