ABC’s ‘The View’ Outperforms ‘The Talk’ Across the Board and Widens Its Total Viewer Lead Over the CBS Program Year to Year

ABC’s ‘The View’ Outperforms ‘The Talk’ Across the Board and Widens Its Total Viewer Lead Over the CBS Program Year to Year

Ratings Report for ABC’s “The View”
For Week of Oct. 29, 2018 

ABC’s ‘The View’ Outperforms ‘The Talk’ Across the Board and Widens Its Total Viewer Lead Over the CBS Program Year to Year

Week to Week, ‘The View’ Posts Gains in Women 25-54 and Women 18-49

Season to Date, ‘The View’ Leads ‘The Talk’ in All Key Target Demos Increasing Its Total Viewer Lead Over the CBS Program Compared to Last Season to Its Largest in 6 Years

ABC’s “The View” averaged 2.713 million Total Viewers, 442,000 Women 25-54 and 312,000 Women 18-49, during the week of Oct. 29, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” (2.334 million, 380,000 and 274,000, respectively) during the week in Total Viewers (+379,000), Women 25-54 (+62,000) and Women 18-49 (+38,000). “The View” widened its Total Viewer lead over “The Talk” year to year (+16% – 379,000 vs. 326,000 for w/o 10/30/17).

For the 2nd week in a row, “The View” improved on the previous week (w/o 10/22/18) in Women 25-54 (+1,000 – 442,000 vs. 441,000) and Women 18-49 (+4,000 – 312,000 vs. 308,000).

Season to date, “The View” leads CBS’ “The Talk” across the board: Total Viewers (+549,000 – 2.846 million vs. 2.297 million), Women 25-54 (+87,000 – 451,000 vs. 364,000) and Women 18-49 (+52,000 – 316,000 vs. 264,000).  In fact, “The View” is increasing its Total Viewer lead over “The Talk” compared to last season (+58% – 549,000 vs. 347,000) to its largest in 6 years – since the 2012-13 season.

Week of Oct. 29, 2018:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                          2,713,000                         442,000/0.7                     312,000/0.5
CBS’ “THE TALK”                             2,334,000                          380,000/0.6                    274,000/0.4
                                                                                                                                                                  
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/29/18, 10/22/18 and 10/30/17.  Most Current: 2018 -2019 Season (9/24 – 11/4/18) and 2017-2018 Season (9/25 – 11/5/17). Averages based on regular telecasts. 

*COPYRIGHT ©2018 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 720dpi, no larger than 2×3 in size.

Link:    https://bit.ly/2QojGfZ
Share:   https://ctt.ac/l4fK4

ABC Media Relations
Lauri Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com