ABC’s ‘The View’ Outperforms ‘The Talk’ Across the Board Posting Its Largest February Sweep Margins Over the CBS Program in 5 Years in All Key Target Demos

ABC’s ‘The View’ Outperforms ‘The Talk’ Across the Board Posting Its Largest February Sweep Margins Over the CBS Program in 5 Years in All Key Target Demos

March 5, 2018

Ratings Report for ABC’s ‘The View’
For the February 2018 Sweep

ABC’s ‘The View’ Outperforms ‘The Talk’
Across the Board Posting Its Largest February Sweep Margins Over the CBS Program in 5 Years in All Key Target Demos

For the 2nd Consecutive Sweep, ‘The View’ Increases from the Previous Sweep in Total Viewers and Women 18-49 to Deliver the Best Overall Viewer Performance in 5 Sweeps

‘The View’ Improves On the Year-Ago Sweep in Total Viewers to Its Most Watched February Sweep in 3 Years

 

ABC’s “The View” delivered 3.001 million Total Viewers, 505,000 Women 25-54 and 352,000 Women 18-49 during the February 2018 Sweep, based on Most Current Data from Nielsen Media Research. “The View” delivered an across-the-board victory over CBS’ “The Talk” (2.557 million, 396,000 and 270,000, respectively) during the sweep: Total Viewers (+444,000), Women 25-54 (+109,000) and Women 18-49(+82,000).

“The View” posted its largest February sweep margins over the CBS program in 5 years in all key target demos – since February 2013.

In addition, “The View” turned in its largest advantages over the CBS program during any sweep in over 3 years in Total Viewers and in 5 years in Women 25-54 – since May 2014 and February 2012, respectively.

For the 2nd sweep in a row, “The View” increased from the previous sweep (November 2017) in Total Viewers (3.001 million vs. 2.996 million) and Women 18-49 (352,000 vs. 339,000) to deliver its best overall viewer performance in 5 sweeps – since November 2016.   

For the 2nd year in a row, “The View” improved on the year-ago sweep in Total Viewers (+8,000 – 3.001 million vs. 2.993 million for February 2017) to its most watched February sweep in 3 years – since February 2015.

February 2018 Sweep:

PROGRAM AVERAGES   TOTAL VIEWERS   WOMEN 25-54(000)/Rtg   WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                           3,001,000               505,000/0.8                             352,000/0.5
CBS’ “THE TALK”                               2,557,000              396,000/0.6                             270,000/0.4
                                                                                                                                                            
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49. Sweeps based on Live+7/Most Current:  February 2018 Sweep (2/1 – 2/28/17), February 2017 Sweep (2/2 – 3/1/17) and November 2017 Sweep (10/26 – 11/22/17).  Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts.  

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ABC Media Relations
Lauri L. Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

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