ABC’s Wednesday Night Comedies Improve Across the Board

ABC’s Wednesday Night Comedies Improve Across the Board

Quick Take for Wednesday, March 7, 2018
(Fast Affiliate Live + Same Day Ratings)       

ABC’s Wednesday Night Comedies Improve Across the Board

Wednesday (3/7/18) – ABC Total Viewer and Adults 18-49 Projections Plus MP+35 Rating:  
“The Goldbergs”: L3 = 6.6 million/1.9 rating, L7 = 7.0 million/2.0 rating and MP+35 = 2.7 rating
“Speechless”: L3 = 5.2 million/1.5 rating, L7 = 5.6 million/1.7 rating and MP+35 = 2.0 rating
“Modern Family”: L3 = 7.2 million/2.2 rating, L7 = 8.1 million/2.5 rating and MP+35 = 3.9 rating
“American Housewife”: L3 = 5.5 million/1.6 rating, L7 = 6.0 million/1.7 rating and MP+35 = 2.3 rating
“Designated Survivor”: L3 = 6.5 million/1.2 rating, L7 = 7.6 million/1.5 rating and MP+35 = 2.0 rating
                                  
Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. – 4.4 million and 1.1/4 in AD18-49):
ABC’s Wednesday night comedies all increased week to week in Total Viewers and Adults 18-49. The season’s top gainer in TV Playback in Adults 18-49, “Designated Survivor” held even with its week-ago midseason return.
                                                           

  • At 8:00 p.m., “The Goldbergs” grew over the previous week by 2% in Total Viewers (5.5 million vs. 5.4 million) and by 8% in Adults 18-49 (1.4/6 vs. 1.3/6).
  • At 8:30 p.m., “Speechless” rose over the prior week by 7% in viewers (4.4 million vs. 4.1 million) and 9% in young adults (1.2/5 vs. 1.1/4).

 

  • At 9:00 p.m., “Modern Family” gained 4% week to week in Total Viewers (5.2 million vs. 5.0 million) and 8% in Adults 18-49 (1.4/5 vs. 1.3/5).
  • In the 9:30 p.m. half-hour, ABC’s “American Housewife” was up 2% from the prior week in viewers (4.2 million vs. 4.1 million) and 10% in young adults (1.1/4 vs. 1.0/4).

 

  • In the 10 o’clock hour, ABC’s “Designated Survivor” held even with its week-earlier midseason return in Adults 18-49 (0.6/3). ABC’s “Designated Survivor” is the season’s No. 1 broadcast series in TV Playback, as the ABC sophomore drama shoots up +138% in Adults 18-49 from L+SD to L+7.

Projections Rationale:
Lifts vs. L+SD are based on 2017-18 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/7/18.

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Contacts
Jeff Lindsey
(818) 460-5095
jeffrey.s.lindsey@disney.com

Salima Merchant
(818) 460-6847
salima.merchant@disney.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com