Quick Take for Thursday, April 12, 2018
(Fast Affiliate Live + Same Day Ratings)
All Three of ABC’s TGIT Dramas Add Viewers Week to Week on Thursday
ABC’s ‘Station 19’ Rises 10% to Deliver Its 2nd Most-Watched Telecast Yet
ABC’s ‘Scandal’ Builds for the 2nd Week to its Biggest Audience in Its New Slot
ABC Thursday Prime (8:00-11:00 p.m. – 5.6 million and 1.2/5 in AD18-49):
For the 2nd week in a row, ABC’s TGIT ran neck-and-neck with a “Big Bang”-led CBS for No. 1 on Thursday night in Adults 18-49 (1.2/5 vs. 1.4/6), while dominating NBC’s lineup by 71% (0.7/3) and Fox’s by 71% (0.7/3). The Net won the night with Adults 18-34 and among key Women demos (W18-34/W18-49). Driven by strong delayed viewing for its TGIT dramas, ABC is projected to move ahead and win Thursday night once Live + 7 Day Adult 18-49 ratings become available.
- Despite still facing college Spring Break in many parts of the country, all 3 of ABC’s TGIT dramas added viewers week to week, with “Grey’s Anatomy” up 1% (6.9 million vs. 6.8 million), “Station 19” climbing 10% (5.6 million vs. 5.1 million) and “Scandal” rising 11% (4.2 million vs 3.8 million). In fact, “Station 19” drew the series’ 2nd largest audience yet and the penultimate episode of “Scandal” was up for the 2nd straight week to its biggest audience in its new 10:00 p.m. slot.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 4/12/18.
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