For the First Time ABC’s ‘Modern Family’ Catches Fox’s ‘Empire’ as Wednesday’s No. 1 TV Series

For the First Time ABC’s ‘Modern Family’ Catches Fox’s ‘Empire’ as Wednesday’s No. 1 TV Series

October 5, 2017

Quick Take for Wednesday, October 4, 2017
(Fast Affiliate Live + Same Day Ratings)

‘Modern Family’ Ties ‘Empire’ For the First Time as Wednesday’s No. 1 Series

‘American Housewife’ Moves Up to No. 1 in Its New Slot With Adults 18-49

‘Designated Survivor’ Posts the Season’s Biggest L+3 Lift With a 91% Spike

Wednesday (10/4/17) – ABC Total Viewer and Adult 18-49 Projections Plus MP+35 Rtg:  
“The Goldbergs”: L3 = 6.9 million/2.1 rtg, L7 = 7.3 million/2.3 rtg and MP+35 = 2.4 rtg
“Speechless”: L3 = 5.5 million/1.7 rtg, L7 = 5.9 million/1.8 rtg and MP+35 = 1.9 rtg
“Modern Family”: L3 = 8.9 million/2.9 rtg, L7 = 9.9 million/3.4 rtg and MP+35 = 4.3 rtg
“American Housewife”: L3 = 6.2 million/1.9 rtg, L7 = 6.6 million/2.1 rtg and MP+35 = 2.8 rtg
“Designated Survivor”: L3 = 8.8 million/1.9 rtg, L7 = 10.1 million/2.2 rtg and MP+35 = 2.6 rtg

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. – 5.2 million and 1.3/5 in AD18-49):
For the first time ever, ABC’s “Modern Family” tied Fox’s “Empire” as Wednesday’s No. 1 TV series in Adults 18-49 (1.9/7). And despite leading off the night against “Empire,” ABC’s “The Goldbergs” (1.6/7) tied or beat all 6 of the CBS and NBC shows on the night, matching “Survivor” (1.6/6), while beating “SEAL Team” (1.2/5), “Criminal Minds” (1.1/4), “The Blacklist” (1.0/4), “Law & Order: SVU” (1.3/5) and “Chicago P.D.” (1.2/5).  Each of ABC’s Wednesday series paced within 1-2 tenths of the prior week’s season premieres and the comedies performed at or above where they closed out last season in their May finales. ABC finished No. 2 on Wednesday night in Adults 18-49 (1.3/5-tied w/CBS), beating NBC by 18% (1.1/4). 

  • Largely closing the gapweek to week to come within 2-tenths of tying Fox’s “Empire” as the No. 1 series in the 8:00 p.m. half-hour (vs. 6-tenths the prior week), ABC’s “The Goldbergs” ran a strong second in its slot with Adults 18-49 (1.6/7- tied w/”Survivor”). 


  • At 8:30 p.m. against the second half-hours of “Empire” and “Survivor,” ABC’s “Speechless” outdelivered NBC’s “The Blacklist” by 30% in Adults 18-49 (1.3/5 vs. 1.0/4).
  • At 9:00 p.m., ABC’s “Modern Family” won its half-hour for the 2nd week in a row with Adults 18-49 (1.9/7), defeating Fox’s “Empire”-led “Star” by 27% (1.5/6), CBS’ “SEALTeam” by 46% (1.3/5) and NBC’s “L&O: SVU” by 46% (1.3/5).


  • At 9:30 p.m., ABC’s “American Housewife” moved up in rank week to week to tie Fox’s “Star” as the No. 1 series in its slot with Adults 18-49 (1.4/5), while beating the second half-hours of CBS’ “SEALTeam” (1.2/5) and NBC’s “L&O: SVU” (1.3/5).
  • In the 10 o’clock hour, ABC’s “Designated Survivor” (0.9/4) ran in line with the Live + Same Day Adult 18-49 deliveries of its drama competition in the slot and is projected to lead the hour once TV Playback is included. 


Live + 3 Day for Prior Week’s “DS” Season Premiere:
Designated Survivor” scored premiere Wednesday’s biggest L+3 lift in Total Viewers with a +4.2 million spike (from 5.5 million to 9.7 million) and stands as the No. 1 percentage gainer of any series so far this season among Adults 18-49 with a +91% jump over its L+SD rating (from a 1.1/5 to a 2.1/8).

Projections Rationale:
Lifts vs. L+SD are based on 2016-17 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/4/17.                 

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Jeff Lindsey
(818) 460-5095

Salima Merchant
(818) 460-6847

Pons Rongavilla
(818) 460-5615
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