’The Bachelor’ Premiere Drives ABC to a Monday Season High in Adults 18-49

’The Bachelor’ Premiere Drives ABC to a Monday Season High in Adults 18-49

Jan. 8, 2019

Quick Take for Monday, Jan. 7, 2019
(Fast Affiliate Live + Same Day Ratings)

’The Bachelor’ Premiere Drives ABC to a Monday Season High in Adults 18-49

ABC’s ‘The Bachelor’ Dominates Among Adults 18-34 and Grows Year to Year

 
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ABC Monday Prime Time (8:00-11:00 p.m. – 5.1 million and 1.5/5 in AD18-49):
Featuring the 3-hour 23rd season premiere of “The Bachelor,” ABC scored a new Monday season high with series programming on the night among Adults 18-49 (1.5/5) and ran in a near tie for No. 1 with an “America’s Got Talent”-led NBC (1.6/6). ABC’s younger skewing programming dominated with Adults 18-34, beating NBC on the night by 50% (1.5/7 vs. 1.0/5). ABC’s “The Bachelor” stood as Monday’s No. 1 TV series with Adults 18-34 and key Women (W18-34/W18-49).

  • Despite facing the College Football National Championship game (Clemson-Alabama) and the in-season debut of NBC’s “America’s Got Talent” (8:00-10:00 p.m.), ABC’s “The Bachelor” premiere held exactly even with the prior year in Adults 18-49 (1.5/5), while growing year to year in Adults 18-34 (+7%), Women 18-49 (+10%) and Women 18-34 (+10%). 

 

  • Leading its final hour from 10:00-11:00 p.m., ABC “The Bachelor” beat NBC’s return of “Manifest” in the slot by 27% in Adults 18-49 (1.4/5 vs. 1.1/4).

 

 
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/7/19.

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Contacts
Jeff Lindsey
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Pons Rongavilla
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