July 19, 2018
Quick Take for Wednesday, July 18, 2018
(Fast Affiliate Live + Same Day Ratings)
‘The 2018 ESPYS Presented by Capital One’ Drives ABC to 6-Week Highs on Wednesday Night
ABC’s Coverage of ‘The ESPYS’ Wins Wednesday Across Key Men Demos
ABC Wednesday Prime Time (8:00-11:00 p.m. – 3.9 million and 0.9/4 in AD18-49):
Featuring its 3-hour broadcast of “The 2018 ESPYS Presented by Capital One,” ABC earned 2nd place on Wednesday night in Total Viewers (3.9 million) to a “Big Brother”-led CBS, and ranked No. 1 in Adults 18-34(tie) and across all key Men(M18-34/M18-49/M25-54). The Net faced all-original competition during prime time on CBS and Fox.
- In viewers (3.9 million) and young adults (0.9/4), ABC scored 6-week highs on Wednesday– going back on the night to the NBA Finals Game 3 at the beginning of June (on 6/6/18).
- “The 2018 ESPYS” stood as Wednesday’s No. 1 TV show among Men 18-34 (tie) and Male Teens 12-17 (tie). In addition, “The ESPYS” ranked as the most-watched TV program overall in the 9 o’clock hour and moved up to win the 10:00 p.m. hour with Adults 18-49.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 7/18/18.
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