‘The View’ Sees Gains Across the Board Week to Week Posting Season Highs In Both Key Women Demos With Its Best Numbers In 7 Weeks

‘The View’ Sees Gains Across the Board Week to Week Posting Season Highs In Both Key Women Demos With Its Best Numbers In 7 Weeks

Nov. 13, 2018

Ratings Report for ABC’s ”The View”
For Week of Nov. 5, 2018 

‘The View’ Sees Gains Across the Board Week to Week Posting Season Highs In Both Key Women Demos With Its Best Numbers In 7 Weeks 

ABC’s ‘The View’ Outperforms ‘The Talk’ In All Key Target Demos and More Than Doubles Its Total Viewer Lead Over the CBS Program Year to Year

‘The View’ Widens Its Advantages Over “The Talk” Versus the Previous Week Across The Board

Season to Date, ‘The View’ Leads ‘The Talk’ in All Key Target Demos Increasing Its Total Viewer Lead Over the CBS Program Compared to Last Season to Its Largest in 6 Years

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ABC’s “The View” averaged 2.874 million Total Viewers, 452,000 Women 25-54 and 320,000 Women 18-49, during the week of Nov. 5, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” turned in increases versus the previous week (2.713 million, 442,000 and 312,000, respectively, for w/o 10/29/18) in all key target demos: Total Viewers (+6%), Women 25-54 (+2%) and Women 18-49 (+3%), posting season highs in both key Women demos with its best numbers in 7 weeks – since w/o 9/17/18. 

“The View” outdelivered CBS’ “The Talk” (2.304 million, 384,000 and 270,000, respectively) during the week in Total Viewers (+570,000), Women 25-54 (+68,000) and Women 18-49 (+50,000). “The View” more than doubled its Total Viewer lead over “The Talk” year to year (+110% – 570,000 vs. 271,000 for w/o 11/6/17).

“The View” widened its advantages over “The Talk” versus the previous week across the board: Total Viewers (+50% – 570,000 vs. 379,000), Women 25-54 (+10% – 68,000 vs. 62,000) and Women 18-49 (+32% – 50,000 vs. 38,000).

Season to date, “The View” leads CBS’ “The Talk” across the board: Total Viewers (+553,000 – 2.857 million vs. 2.304 million), Women 25-54 (+85,000 – 453,000 vs. 368,000) and Women 18-49 (+51,000 – 317,000 vs. 266,000).  In fact, “The View” is increasing its Total Viewer lead over “The Talk” compared to last season (+61% – 553,000 vs. 344,000) to its largest in 6 years – since the 2012-13 season.

NOTE: Due to an ABC News Special Report on Wednesday (11/7/18), ABC’s “The View” was coded as a Breakout and was retitled to “View.” The telecast is excluded from the weekly averages. ABC’s are based on four days (Monday–Tuesday and Thursday–Friday).

Week of Nov. 5, 2018:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                          2,874,000                         452,000/0.7                     320,000/0.5
CBS’ “THE TALK”                             2,304,000                          384,000/0.6                    270,000/0.4
                                                                                                                                                                  
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/29/18, 10/22/18 and 10/30/17.  Most Current: 2018 -2019 Season (9/24 – 11/4/18) and 2017-2018 Season (9/25 – 11/5/17). Averages based on regular telecasts. 

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ABC Media Relations
Lauri Hogan
(212) 456-6358
lauri.l.hogan@abc.com

Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com

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