With ‘The 25th ESPYS,’ ABC Ranks #1 on Wednesday in Total Viewers and Adults 18-49

With ‘The 25th ESPYS,’ ABC Ranks #1 on Wednesday in Total Viewers and Adults 18-49

Quick Take for Wednesday, July 12, 2017 

(Fast Affiliate Live + Same Day Ratings)

With ‘The 25th ESPYS,’ ABC Ranks No. 1 on Wednesday 

Wednesday (7/12/17) – ABC Total Viewer and Adults 18-49 Projections:

“The 2017 ESPYS”: L3 = 5.5 million/1.5 rating and L7 = 5.6 million/1.5 rating 

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. – 5.3 million and 1.4/6 in AD18-49): 

With its telecast of “The 25th ESPYS,” ABC won Wednesday in Adults 18-49 (1.4/6), dominating runner-up CBS by 40% (1.0/4) and Fox’s all-original lineup by 75% (0.8/3). ABC was also the most watched network of the night, outdrawing its nearest competitor by 8% (5.3 million vs. 4.9 million for CBS).

“The 2017 ESPYS” was Wednesday’s No. 2 TV show among Adults 18-49 (1.4/6), behind only CBS’ “Big Brother,” and No. 1 with Men 18-34 and Men 18-49.

Building from its first to its second hour, the “ESPYS” moved up to No. 1 in the 9:00 p.m. hour in Total Viewers (5.5 million) and Adults 18-49 (1.5/6), while also winning the 10:00 p.m. hour in both Nielsen measures (5.2 million and 1.4/6).

Projections Rationale:  

Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere). 

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series. 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/12/17. 

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Jeff Lindsey 

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