Freeform and POPSUGAR Team Up to Celebrate ‘Siren’ with an Immersive Mermaid Museum in Hollywood

Freeform and POPSUGAR Team Up to Celebrate ‘Siren’ with an Immersive Mermaid Museum in Hollywood

March 7, 2018

IN ANTICIPATION OF INTERNATIONAL MERMAID DAY, FREEFORM AND POPSUGAR TEAM UP TO CELEBRATE ‘SIREN’ WITH AN IMMERSIVE MERMAID MUSEUM
IN HOLLYWOOD FROM MARCH 22 – 25

FREEFORM’S UPCOMING DRAMA ‘SIREN’ PREMIERES ON INTERNATIONAL MERMAID DAY, MARCH 29, WITH SPECIAL TWO-HOUR PREMIERE

Click here to reserve your spot!

Series photos are available here.

First-look clip at “Siren” released

To celebrate the premiere of the highly-anticipated mermaid drama “Siren,” Freeform, Disney’s young adult television network, has teamed up with PopSugar, the leading global lifestyle media brand for young women, to create an immersive mermaid museum in the heart of Hollywood, open to the public for four days with unique photo installations, illusions and a live mermaid.

Open to the public from March 22 to the 25; the free ticketed event will celebrate the mythological, mysterious, and beloved creatures with over five activations and celebrate the upcoming International Mermaid Day, which coincides with the series premiere on March 29.  Featuring a live mermaid, a speakeasy-inspired fishing store, numerous photo structures and a 360° underwater immersive experience; the museum will celebrate and bring mermaid culture to life.

“At Freeform, our goal is to defy expectations and bust stereotypes of theme for our programming,” said Tricia Melton, senior vice president, Marketing, Creative & Branding at Freeform. “Mermaids have long been portrayed as timid objects of desire, but our new series ‘Siren’ flips the narrative quite literally on its tail, and we can’t wait for consumers to immerse themselves into the experience at The Mermaid Museum.”

In celebration of sea creatures everywhere, Freeform will make a donation to Heal the Bay to help keep Los Angeles’ coastal waters and watersheds safe, healthy and clean. Additionally, the live mermaid will be swimming in a custom-built tank filled with 4,800 gallons of water which, at the end of the exhibition, will be donated to TreePeople. The water will go into a cistern at their facility in Los Angeles and will be used to water the surrounding landscape enjoyed by tens of thousands of hikers every year.

What if there was something sinister swimming beneath the sea’s surface? In Freeform’s next epic tale “Siren,” the coastal town of Bristol Cove, known for its legend of once being home to mermaids, is turned upside down when a mysterious girl (Eline Powell) appears and begins wreaking havoc upon the small fishing town. Using their resources, marine biologists Ben (Alex Roe) and Maddie (Fola Evans-Akingbola) must work together to find out who and what drove this primal hunter of the deep sea to land, and are there more like her out there?

“Siren” is based on a story by Eric Wald and Dean White who both serve as executive producers. Emily Whitesell (“Finding Carter”) serves as showrunner and executive producer. Brad Luff, Nate Hopper and RD Robb also serve as executive producers.

“Siren” premieres on International Mermaid Day, March 29, with a special two-hour event.

About Freeform
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “13 Nights of Halloween” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

*COPYRIGHT ©2018 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.

Freeform Media Relations
Amanda Munoz-Temple
818-955-4728
Amanda.Munoz-Temple@disney.com

Nick Rodea
(818) 973-2193
nick.rodea@disney.com         

Press materials are available at www.disneyabcpress.com/freeform.

Facebook: @Siren
Twitter: @SirenTV
Instagram: @Siren
Tumblr: @Siren
Snapchat: @SirenTV
YouTube: @siren

About POPSUGAR
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR and quarterly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is a leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food, parenting, news and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., garners more than 390 million monthly views of its original series.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.

Facebook: @popsugar
Instagram: @popsugar
Snapchat: @popsugar
Twitter:     @popsugar

POPSUGAR Media Relations Agency:
PR DEPT.
Melanie Murray
(323) 556-3100
Melanie@pr-dept.com

Kristen Risser
(323) 556-3100
Kristen@pr-dept.com

— Freeform —