Freeform’s ‘grown-ish’ Kicks Off Its Second Season as Cable’s Top Comedy Telecast Since March 2018 Among Females 12-34

Freeform’s ‘grown-ish’ Kicks Off Its Second Season as Cable’s Top Comedy Telecast Since March 2018 Among Females 12-34

Jan. 8, 2019

National Live +3 Day Program Ratings Jan. 2, 2019

THE SEASON 2 PREMIERE OF FREEFORM’S ‘GROWN-ISH’ SPIKES OVER ITS FINALE BY 42% IN VIEWERS TO OUTDRAW ITS FINAL 8 EPISODES OF SEASON 1

‘GROWN-ISH’ KICKS OFF ITS SECOND SEASON AS CABLE’S TOP COMEDY TELECAST SINCE MARCH 2018 AMONG FEMALES 12-34

‘GROWN-ISH’ OPENS AS WEDNESDAY’S NO. 1 SCRIPTED TELECAST IN KEY DEMOS

‘GROWN-ISH’ IS THE MOST-WATCHED SCRIPTED CABLE SHOW IN ITS 8 P.M. SLOT

‘GROWN-ISH’ RANKS AS WEDNESDAY’S NO. 1 MOST ENGAGING CABLE PROGRAM

Series photos are available here.

The season 2 premiere of Freeform’s “grown-ish” (Jan. 2, 2019, 8:00-8:31 p.m. EST) improved over its season 1 finale (Mar. 28, 2018) by sizeable double digits with Total Viewers (+42%—1.124 million vs. 794,000), Adults 18-49 (+38%—634,000 vs. 460,000) and Women 18-49 (+34%—453,000 vs. 337,000), outperforming its final 8 episodes of last season in Total Viewers, and last 5 episodes in both Adults 18-49 and Women 18-49—since 1/24/18 and 2/14/18 respectively. Additionally, the premiere topped the final 5 episodes of season 1 among Persons 12-34 with a gain of 26% over its finale (432,000 vs. 343,000).

The 2nd season premiere of “grown-ish” stood as cable’s strongest comedy telecast since March 2018 among Females 12-34—since Freeform’s “grown-ish” on 3/21/18.

Competitively, “grown-ish” was Wednesday’s No. 1 scripted cable telecast among Women 18-34 (216,000), Women 18-49, Persons 12-34, and Females 12-34 (326,000).

Freeform’s “grown-ish” ranked as the No. 1 scripted cable show in its 8:00 p.m. time period among Total Viewers, Adults 18-34 (294,000), Women 18-34 (212,000), Adults 18-49, Women 18-49, Persons 12-34, and Females 12-34.

In the first 3 days after its launch, the “grown-ish” premiere generated almost 1 million views (971,565) across all digital platforms.

Freeform’s “grown-ish” was Wednesday’s No. 1 most-engaging cable series with more than 200,000 engagements (203,312) across Twitter, Instagram, Facebook and Tumblr.

  1. Source: TV via The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 1/2/19, or as dated. Social via ListenFirst. 1/2/19. Social Engagement Score (Includes fan growth and post responses on Facebook, Twitter, Instagram & Tumblr, as well as Twitter Conversation Score).
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Freeform Media Relations
Jackson Kaplan
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jackson.kaplan@disney.com

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Nicole Balgemino
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